Social media

social-media-page.jpgMore business?

Social media - great free tools to use for increasing your business turnover and bottom line profit.

Confused by it all? Worried about losing out? These tools are very cost-effective and can help agile businesses steal a lead over inflexible old-style businesses.

I can show you how to select the most appropriate, show you how to get going yourself or do it for you.  My objective is to give you a great return on your investment.

Different Social Media tools fit with different B2B/C markets. Contact me and we can arrange to meet or chat to discuss which is most appropriate to drive your business forward and of these which is the most powerful for your needs. As with all things ′the fit′ is ever changing - let me help you keep up.

Will it work for me?

One of the great things about these tools is that they include reports and statistics so their effectiveness is visible.  Contact me for a no obligation chat.

facebook-48x48.pngFacebook and the millions of people on it are now able to interact with many businesses who are dashing to set up their corporate branded page.
If you don't need a bespoke design or the functionality of a traditional website then you could leverage the built in social engagement with just a Facebook page.  The features are getting richer; it is very cost-effective and puts the development of customer relationships at the core of business practice - the best method of creating loyalty and communicating with your customers.

Contact me if you need a branded Facebook page. It is cost effective and quick to develop. 

Facebook News

Facebook are focussing on Business Pages, Sponsored Stories and Ads. Get a page for your business; engage with your fans via Sponsored Stories; attract new fans with Facebook Ads.

Remember - Timeline will hit business pages on 30th March 2012.

Drive your "Likes", drive your relationships, engage with your fans, add value for minimal cost - all wrapped up and measured with Insights.

halo harrogate facebook page
italytolet facebook page

More tech to help drive turnover

Email marketing

One of the most effective forms of promotion as the recipient should have already given their permission for you to contact them. They are already qualified leads and the legislation around who can and can't be sent mails is usually built in to the freemium cloud services. QR codes (see below) are now appearing in these services enabling special offers to be created and controlled. (In 2009 commercial email returned $43.62 for every $1 spent on it. Source)

Loyalty reward programs

Give your users rewards points when they show up, shop, or share on your website, blog, store or on Facebook and Twitter.

Consumers earn loyalty points for visiting your site, commenting on your blog, engaging on various social sharing sites like Facebook and Twitter, and more. When they earn enough points, they redeem them for discounts and prizes in your customized catalog.

Quick response (QR) codes

t4t-contact-code.pngScanned by a smartphone QRcodes can contain a heap of information. Use QRcodes to direct people to websites, display contact details, run controlled special offers and even create and control event ticketing. Checkout my QRcode blog article Big in Japan.  QR codes are now appearing in email marketing services enabling special offers to be created and controlled.

Customer Relationship Management (CRM)

The key to every business revolves around the sales function. A CRM system provides the critical foundation for recording, assessing leads, converting potentials and maintaining contacts. A CRM system does not need to cost the earth but can improve productivity, efficiency and effectiveness. It can replace your contacts and your to-do lists; track your sales and conversions by your market segment; give access restrictions so your workload can be delegated safely and securely.

eCommerce - selling online has never been easier

Shopify is a hosted eCommerce solution. Shopify ensures that your customers' information and your order data is hidden from prying eyes both during and after transactions. The free Shopify eCommerce iPhone app shows real-time revenue, hits, visitors and order status.

Whilst not the cheapest Shopify is building a reputation for robust, compliant online shopping carts with an easy to administer control panel benefiting from features such as bulk catalogue import.

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Contact me to discuss just how quickly and cash flow efficiently you could be selling online.

One of the logistical challenges about eCommerce is how to take advantage of technology without incurring the fixed expense of storage premises and how to fit in the time to pick, pack and despatch. I've partnered with an organisation that is able to sort all of this for a monthly fee so you can focus on driving those sales.

A website? Would you like a website to drive your business forward? Read More
More business? Want to increase sales? Grab a competitive, results driven, package. Read More
Say hello Reach out and I'll be there. (Promise not to sing!) Read More