I’ve been doing some work for Variety the children’s charity for a couple of years and have really enjoyed the promotion of events as well as administering the Event Wall real-time on the event evenings or lunchtimes. Event walls are a great way to encourage participation, get a message across, and spread the reach of […]
We hear it all over the media – the declining high street trade is something which is ruining our towns as online takes over as the favoured method of shopping. [I know some people who can’t remember the last time they physically went shopping!] But existing retailers needn’t be left out in the cold. There […]
Wild Thing is an unusual fashion boutique in Otley, West Yorkshire which is reminiscent of the original punk clothes stores which grew up along the Kings Road, London back in the early 70’s. The clothes are not punk in style but it is the focus on the unusual with many of the garments being one […]
I reckon that there are two fundamental foundations to getting your Shopify store live and selling fast: High quality, same sized, imagery An understanding and detailed information about what you want to sell These two things are not only key to getting a store live they are key factors for success. Images must be a […]
These powerful Quick Response (QR) codes are failing to be utilised correctly and so are frustrating users and providing minimal ROI for business. I still see very little uptake in their appropriate use by organisations. This, in turn, leads to a poor user experience and a resultant downward trend in scans. Perhaps with Apple deciding […]
WordPress the blogging platform that turned itself into the worlds favourite Content Management System (CMS) may be under attack from Facebook for its original blogging crown. WordPress accounts for circa 19% [69m] of all websites built. 69% of those using WordPress are using it as a fully-fledged CMS Is it becoming eclipsed by Facebook, the social […]
I’ve had this personal thing going on for years. Why, I thought, should a retailer pay to accept credit cards? Surely the credit card companies should be paying the retailer! – Huge cash-flow in their interest earning accounts; unsettled balance earnings from the end customer and they want to charge the poor old retailer as […]
The phrase resonates from the mouth of Craig Revel Horwood and strikes a note to self in my head. These are the words I’d utter if ever my computer data corrupted, got erased, or, God forbid, got stolen. You sometimes forget about the cumulative man-(or woman)hours you’ve put into the data that is stored away […]
I can’t believe that is was the end of 2010 that I first posted about QR codes (QR codes – Big in Japan). I had a firm belief that they were going to be the next big thing but I have been somewhat disappointed with how business has, in the majority, frustrated the end user. Have […]
Promotional activity utilising printable vouchers for presentation at points of sale are useful tools for any business looking to drive turnover for specific products or at specific times of day/week. However, when designing something that needs printing, please spare a thought for the volume of ink used. Many vouchers look fantastic, full colour, funky graphics, […]